Plastic motion platform RePurpose Global is acquiring Bluebird Climate, a sustainability software company that helps beauty brands assess the environmental performance of their products, ingredients, and packaging. Terms of the deal weren't disclosed.
Founded in 2021 by Jamie McCroskery, Anisha Gupta and Dennis Lee, Bluebird Climate’s software platform offers lifecycle assessments, packaging waste and recyclability evaluation, and consumer transparency tools for the buyer goods industry.
McCroskery got here up with the concept for the corporate when working at Glossier and experienced firsthand the duty of attempting to get product out the door, concurrently fitting in with latest regulations and with the ability to answer customers’ questions on sustainability.
“We founded this company to construct [companies] that tool so sustainability is integrated into their workflow,” he said.
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