Sol de Janeiro Pops Up in Los Angeles
Sol de Janeiro is kicking off its first pop-ups.
As a part of promotions of the Bum Bum Body Firmeza Oil, the body and hair care brand is unveiling pop-ups in Recent York and Los Angeles. The previous will open its doors from Friday to Feb. 21, while the latter will happen Saturday.
The activations are part of a bigger technique to capitalize on brick-and-mortar traffic. We’ve built a number of awareness with increasingly consumers, and we would like to begin engaging with our consumers in person,” said Anne Talley, the brand’s general manager, Americas. “Consumers are coming into the stores, and we had incredible growth in brick-and-mortar this yr.”
The pop-up may also teach shoppers...
Continue reading
