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15 Aug

Parade, the Buzzy Direct-to-Consumer Intimates Brand, Is Sold to

Parade, the disruptive direct-to-consumer intimates brand, has been sold to Ariela & Associates International, the biggest women-owned intimates company within the U.S. As a division of AAi, Parade will maintain its identity and artistic vision while leveraging AAi’s best-in-class sourcing, design and forecasting capabilities to scale within the U.S. and globally. Since launching in 2019, Parade has established itself as a preferred Gen Z and Millennial brand and trailblazer within the intimate apparel industry. Terms of the deal weren’t disclosed, but last 12 months, Cami Téllez, the brand’s founder and chief executive officer, told WWD that it had reached a $200 million valuation due to its latest round of funding. “I’m really excited that now, after three years within the industry, we’re...
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8 Dec

This Hampton University Grad Created An Inclusive Toy Line

Brooke Hart Jones didn’t know much about Hampton University when she applied for admission within the late 90s. She just knew that when her friend, also a prospective student, talked about his experience while on a tour there, he glowed. “Attending an HBCU, particularly Hampton was probably the most pivotal decisions I’ve made in life truthfully,” Hart Jones shared with Essence. “And I feel my story is pretty reflective of my friends’ who would say the identical. The experience just really affects every aspect of your life: academically, professionally, personally. I graduated over 20 years ago and I’m still friends with my classmates. The bond is different.” After graduating from Hampton University in 2002, she said she continued to lean...
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7 Nov

This Hampton University Grad Created An Inclusive Toy Line

Brooke Hart Jones didn’t know much about Hampton University when she applied for admission within the late 90s. She just knew that when her friend, also a prospective student, talked about his experience while on a tour there, he glowed. “Attending an HBCU, particularly Hampton was one of the vital pivotal decisions I’ve made in life truthfully,” Hart Jones shared with Essence. “And I believe my story is pretty reflective of my friends’ who would say the identical. The experience just really affects every aspect of your life: academically, professionally, personally. I graduated over 20 years ago and I’m still friends with my classmates. The bond is different.” After graduating from Hampton University in 2002, she said she continued to...
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17 Oct

This Hampton University Grad Created An Inclusive Toy Line

Brooke Hart Jones didn’t know much about Hampton University when she applied for admission within the late 90s. She just knew that when her friend, also a prospective student, talked about his experience while on a tour there, he glowed. “Attending an HBCU, particularly Hampton was probably the most pivotal decisions I’ve made in life truthfully,” Hart Jones shared with Essence. “And I believe my story is pretty reflective of my friends’ who would say the identical. The experience just really affects every aspect of your life: academically, professionally, personally. I graduated over 20 years ago and I’m still friends with my classmates. The bond is different.” After graduating from Hampton University in 2002, she said she continued to lean...
Continue reading