Fragrance brand Mind Games is doubling its product offering with a recent collection.
The brand, which was founded by fragrance licensee and distributor The Fragrance Group, is adding a set of unisex scents to its offering. Called Soulmate, the gathering entails 10 scents, priced at $375 each.
They launch within the brand’s existing distribution, which incorporates Neiman Marcus and Bergdorf Goodman, this week.
It’s The Fragrance Group’s first fully owned brand, which debuted last 12 months. The corporate, which holds licenses for Tumi, Brioni, Christian Siriano and others, said with international expansion plans on the docket along with the debut of Soulmate, the business is on course to exceed $20 million in sales in 2023.
The genesis of Mind Games began six years ago, said...
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