Lilly Pulitzer has dabbled in menswear through the years however it’s getting more serious concerning the category this summer through a partnership with brother brand Southern Tide.
Each brands are owned by Oxford Industries and have a seashore aesthetic that's being mined for this collaboration.
The 16-piece collection of short-sleeved sport shirts, performance golf shorts and polos, swim trunks and boxers sport a few of Lilly Pulitzer’s signature prints on Southern Tide’s best-known silhouettes.
“It's a match made in heaven,” said Michelle Kelly, chief executive officer of Lilly Pulitzer. “We provide product for sunup to sundown but we’ve never done men’s in a meaningful way.”
So after an off-the-cuff conversation with Carey Ann Campbell, CEO of Southern Tide, and a giant thumbs-up from the...
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