SoYoung Tag

MILAN- Storied porcelain-maker Ginori 1735 has named actress and model Ko So-Young its brand ambassador for the South Korean market. The news follows the opening of its first directly operated store in Asia with a boutique in Seoul last month. So-Young, who has starred in series similar to “Ms. Perfect,” can also be Ginori 1735’s retail partner — she helped with the concept and owns the physical space — for the boutique situated within the Seongdong District, at 13 Songjeong 4-gil, a suburban area that surrounds the Seoul Forest. The brand new store is inspired by the colours and decorations of Ginori 1735’s signature Oriente Italiano collection. Contained in the Seoul boutique Courtesy of Ginori 1735 “Ko So-young has a charismatic personality and he or she...