Ulta Beauty has tapped lawyer, podcast host and writer Mel Robbins to launch The Joy Project.
After listening to feedback from associates who repeatedly witness guests struggle with negative self-talk, Ulta was inspired to know how the inner critic could possibly be affecting people’s ability to experience joy and overall well-being, the corporate said.
Cue The Joy Study, commissioned by Ulta, which examined a sample of how 5,000 adults and youths experience joy and the common barriers to experiencing it on a each day basis.
It found that 73 percent of those surveyed experience negative self-talk, 70 percent experiencing it don’t recognize negative self-talk once they’re actively doing it, and 91 percent discover negative self-talk as a primary obstacle of their ability to...
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