LONDON — As China continues to be a key source of growth post-COVID-19, luxury players are racing to construct campaigns around every gifting opportunity available in the market to sustain that prime level of growth.
Originated online as an acronym for “I really like you” in Chinese, the phrase 520 has gained momentum in popular culture lately, and May 20 has develop into one other festival among the many younger generation in China for lovers to showcase their affection for each other by gifting one another.
Firstly of the pandemic in China, as each Chinese Recent 12 months and Valentine’s Day were canceled as a result of lockdowns, 520 was elevated to a top priority for brands, including Louis Vuitton, Gucci and...
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