MAXWELL’S NEW HOME: Brandon Maxwell is opening his very first store in Riyadh, Saudi Arabia.
During a resort collection preview, the Latest York luxury designer said he’s focused on growing his namesake brand, and that since launching his label, he’s had strong business within the Middle East. The flagship soft-launched in May, with plans for a grand opening event in the autumn.
“I'm honored to partner with the Alyasra family to start our retail expansion strategy throughout the Middle East region. The Alyasra family values align with our core brand tenants and we share their enthusiasm for bringing fashion and innovation to the world through this region,” Maxwell said of his partnership with Alyasra Fashion. “I started working with clients from the Middle East after I launched...
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