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SPF Tag

17 Jun

Australia’s Mecca to Debut in Europe With Bestselling SPF

LONDON — Australia’s largest prestige beauty retailer, Mecca, is making its first foray into Europe and the western market with the launch of its number-one bestseller, a multitasking SPF cream from its in-house label, Mecca Cosmetica. To Save Face SPF50+ Superscreen will launch on Monday within the U.K., and is a milestone for the retailer, which was founded by Jo Horgan in 1997. The sunscreen, which is made in Australia, will probably be sold direct-to-consumer on Mecca’s latest U.K. site, and retails for 35 kilos. The plan, in line with Marita Burke, the corporate’s “chief Mecca-maginations officer” is to roll out related SPF products, corresponding to a serum and body care, in the subsequent six to 12 months. In an exclusive interview, Burke said...
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3 Jun

TikTok Derm Dr. Muneeb Shah to Codevelop SPF Product

TikTok’s Dr. Muneeb Shah goes from recommending skincare products to creating them. The dermatologist has partnered with Indē Wild founder and fellow influencer Diipa Büller-Khosla to codevelop the brand’s latest innovation: An SPF product arriving this fall. “[Shah] found our vitamin C serum organically and loved it, after which he asked to be an angel investor,” said Büller-Khosla of how the pair’s relationship kicked off. In an email to Beauty Inc, Shah (who counts greater than 17 million followers on TikTok) said it was Büller-Khosla’s “passion for combining modern science with Ayurveda” that made him want to take a position in her brand. Shah has previously fronted dermatologist-backed brands like CeraVe, La Roche-Posay and Cetaphil, but this collaboration marks his...
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23 Apr

Dune Suncare Is Bringing White-Solid-Free SPF to Ulta Beauty

Dune Suncare is entering 550 Ulta Beauty doors. The ten-month-old sunscreen brand can be one among 4 brands featured in Ulta Beauty’s Sparked program, displayed on entry tables and end caps depending on the shop. It's going to even be a member of the Conscious Beauty program. All stock keeping units, in addition to latest launches, can be available on the retailer. Since Dune’s launch in June, it has been focused on retail expansion, as brick-and-mortar is where consumers typically purchase sunscreen. “Convenience is essential on this category. People, even probably the most upper echelon conscientious shoppers in sun care, are purchasing their sunscreen in another way than they're, say, beauty or skincare products,” said Dune cofounder Emily Doyle. “They’re going...
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18 Apr

9 Best Supergoop Sunscreens in 2023 for 12 months-Round

If you happen to ask my Allure editor or board-certified dermatologist in regards to the non-negotiables of skincare, we are able to guarantee that sunscreen can be at the highest of the list. We have said it before and we'll say it again: the American Academy of Dermatology recommends applying a broad-spectrum sunscreen with an SPF rating of 30 or more onto exposed areas of skin and reapplying every two hours in an effort to properly guard against harmful UV rays and keep concerns like early signs of aging, sunburns, and even skin cancer at bay. The excellent news is there's an almost infinite amount of sunscreens available on the market that meet the AAD's SPF standards, but if you...
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