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Once seen as a real alternative to traditional promoting, influencer marketing has experienced an authenticity crisis within the last yr. But how is the industry moving forward in a bid to maintain consumers buying in? Kylie Jenner’s recent expansion into skincare caused a stir. Not specifically for the products themselves—which had mixed reviews, walnut scrub notwithstanding—but for a tutorial during which Jenner demonstrated her use of the Kylie Skin Foaming Face Wash. The short video featured Kylie using the cleanser for lower than 10 seconds on her face before drying off with a towel, only to depart it soiled with heavy foundation stains. To top it off she used a pink floral filter...