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8 Jun

Puma to Be Official Apparel and Footwear Sponsor of

Puma to Be Official Apparel and Footwear Sponsor of
Puma has signed its first-ever apparel and footwear sponsorship for a U.S. marathon with Jumping Fences Inc., the event producer of the San Francisco Marathon. The partnership will include sponsorship of all of the events in the course of the race weekend in July together with exclusive footwear and apparel rights. The schedule kicks off on July 21 at Fort Mason Park with the health and fitness expo followed by an ultramarathon, 5K fun run and family 1K on July 22. The total marathon, half-marathon, 10K and 5K will probably be held the next day. As a part of the deal, Puma will even be the lead sponsor of the San Francisco Marathon’s Run365 Training Program, one among the most important training...
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16 Apr

Dick’s to Be Retail Sponsor of Boston Marathon

Dick’s to Be Retail Sponsor of Boston Marathon
The Boston Marathon has a latest retail sponsor. Dick’s Sporting Goods and the Boston Athletic Association, organizer of the famed event which will likely be held this yr on April 17, have signed a multiyear deal that makes Dick’s the official retail sponsor of all BAA events, starting with Monday’s marathon. As a part of the deal, Dick’s may even develop into the presenting sponsor of the Boston Marathon Fan Fest, a three-day festival held upfront of the race. In celebration of the 127th running of the race, Dick’s unveiled a building-length Sports Change Lives banner with the tagline, Running Changes You, on Boylston Street at the longer term site of a Dick’s House of Sport Boston location. Positioned just a brief distance from...
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