Spotifys Tag

Self-care is a year-round practice amongst Spotify listeners. Based on the platform’s head of partner management, Jordan Newman, beauty and wellness podcasts particularly have seen “enormous growth lately,” with hosts who're “each inspirational and relatable, and infrequently interview guests with diverse points of view,” resonating most. A shift toward video content on Spotify has also fueled growth for its podcasts, as has the introduction of hosting platforms akin to Spotify for Podcasters earlier this yr. “We all know listeners are at all times on a journey of self-improvement, and so they come to podcasts to learn, reflect and evolve. We expect to see the sweetness and wellness vertical proceed to grow in regard to each creation and audience,” Newman...