Squid Tag

Nicolas Ghesquière’s first pre-fall runway show for Louis Vuitton will happen on a bridge over storied waters. The April 29 display in Seoul, South Korea, will unfurl after sunset on the Jamsugyo Bridge that spans the Hangang River — and with “Squid Game” director Hwang Dong-hyuk acting as a creative adviser on the show scenography. It marks the primary time the double-decker bridge will host a fashion show, and kicks off a series of initiatives between the posh goods giant and native and national governments to advertise Korea and exalt the waterway, probably the most beloved and scenic elements of Seoul and a lifeblood for thousands and thousands of South Koreans. It also represents one among the primary splashy initiatives of latest Louis...