Squish Tag

Model, writer and anti body-shaming activist Charli Howard, 28, has added one other string to her bow with the launch of Squish Beauty. The primary drop of playful cherry-shaped eye and cheek masks, flower-shaped pimples patches, and a transparent lip gloss is presented by a beautifully diverse group of models, including Munroe Bergdorf, Jillian Mercado and, after all, Charli herself. Inspired by her own experiences with sensitive skin as a teen, Charli got down to create a brand that focuses on embracing ‘flaws’ as a substitute of hiding them. “From day one, I wanted to make use of role models with real skin in my brand images – girls with pimples, girls with scars, girl with cellulite – but who've voices and...