The worlds of fashion and motorsports will collide later this week when Ferrari and Ssense partner to advertise the brand as a part of the Canadian Grand Prix, which can be held in Montreal from Friday to Sunday.
From Friday to June 29, visitors can stop by the Ssense store in Montreal to immerse themselves in a specially designed Ferrari experience. The shop is installing a light-weight display that is meant to duplicate the sensation of racing through a tunnel. The space will even feature a V-8 engine suspended in midair that was created for the Ferrari California T automobile in 2014.
The installation also includes archival video footage on large flat screens showing the history of the Ferrari brand, from the...
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