MILAN — Gucci will stage its cruise 2024 on the Gyeongbokgung Palace in Seoul on May 16. The show, which was originally scheduled for May 15, marks the brand’s 25 years within the country as Gucci opened its first store in Seoul in 1998.
The show will probably be held in front of Geunjeongjeon, the essential hall of the Gyeongbokgung Palace, known for being the essential venue for royal ceremonies and for receiving foreign dignitaries in the course of the Joseon Dynasty (1392 to 1910).
The cruise collection is designed by the in-house team as newly appointed creative director Sabato De Sarno’s first designs for the brand will bow in September, following the exit of Alessandro Michele in November.
“Gucci was born in Florence,...
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