Featured Posts

To top
Title Image

Stay Tag

13 Jul

High Jewelry Houses Went for Coloured Diamonds, Need to

High Jewelry Houses Went for Coloured Diamonds, Need to
PARIS — High fashion week here offered a glittering Parisian conclusion to a season of traveling jewelry showcases, with historic houses and independent names making a reveal or giving an encore of their latest designs. And whether used to double down on established codes or carve out recent ones, color continued to dominate the collections shown last week, particularly in diamonds. One would have been forgiven for forgetting that yellow ones are a rarity of nature given their profusion in collections shown in Paris, starting with Graff, where many gradations were on display within the “Sunrise” line showcased in its Saint-Honoré flagship. “Now for engagement rings, you will have more ladies selecting yellow [diamonds] as a substitute of white,” revealed design director Anne-Eva...
Continue reading
19 Jun

Best Sweat-Proof Makeup Products in 2023 That’ll Stay Put

Best Sweat-Proof Makeup Products in 2023 That’ll Stay Put
Let's discuss sweat, baby. 'Tis the season of high temperatures, humidity, sun, sun, and more sun — and, subsequently, a great deal of the best sweat-proof makeup the world wide web has to supply. With summer comes the return of sweat, the sometimes pesky but ultimately useful process by which our bodies cool ourselves down. Though sweating is completely normal and good for you, it also makes wearing makeup (and keeping it on) a little bit of a tough endeavor. Luckily, Allure editors and makeup artists have gotten your back, as we have compiled an inventory of sweatproof makeup products to get you thru the steamy months ahead.Basically, less is more in the case of makeup in sweaty times. Although...
Continue reading
15 Apr

Celebrity Endorsements Are Here to Stay but Changing in

Celebrity Endorsements Are Here to Stay but Changing in
There was a time when celebrities signed a contract to publicize a brand and got paid a handsome paycheck to accomplish that. They talked with reporters and writers in regards to the brand, posted Instagram photos of themselves wearing a product and appeared in promoting campaigns. It caught consumers’ interest. Now these celebrities are usually not only creating buzz about company products but are considering of investing in products they promote or starting their very own brands to reap an even bigger reward. “They’re like, wait. I got paid $2 million and this company had a $400 million exit,” said Allison Statter, chief executive officer of Blended Strategy Group, a Los Angeles creative marketing and communications agency. “The talent, especially the large talent,...
Continue reading