Staying Tag

PARIS — Tech is a fast-moving game, and L’Oréal is keen to remain at the highest. Starting Wednesday, the wonder giant will showcase its most up-to-date innovations on the four-day VivaTech show here, with a deal with how technology will allow the corporate to enable “beauty for all and wonder for every” — a recent tag line homing in on ultra-personalization and nodding toward a more diverse, inclusive beauty sector. “Tech is actually empowering us with recent features and recent capabilities that were unimaginable before,” L’Oréal deputy chief executive officer accountable for research, innovation and technology Barbara Lavernos told WWD in an exclusive interview. The brand new tag line expands on L’Oréal’s previous tag line, “Beauty for all.” “Beauty for all is actually the...