Steve Tag

Call him a poet in motion. Steve Mormoris, the Scent Beauty founder and fragrance industry veteran, is not any stranger to moving fast, given his licensing deals with Stetson, Cher and Dolly Parton, amongst others. He’s taken that pace along with his extracurricular interests, starting with the publishing of his first poetry book. “It’s a contemporary meditation on seeing the world through the attention of memory — it’s through the attention of memory that there’s a whole lot of revisionist history and replaying of the human experience that I used to be exploring. That’s how I might encapsulate this particular book.”The book, which Mormoris is promoting with a book tour this summer, is named “The Oculus,” published by Tupelo Press. Mormoris’ relationship with...