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14 Dec

A Strategic Review of Henkel – WWD

A Strategic Review of Henkel – WWD
Henkel AG, the German maker of Schwarzkopf, Dial and Diadermine products, has been reassessing its business model, but a fix stays elusive — especially for its beauty retail activity. The Düsseldorf-based company holds a top rank worldwide within the skilled hair care category, but has been underperforming against its cohorts resembling L’Oréal, Unilever and Proctor & Gamble in the massive and dynamic beauty space. Henkel placed sixteenth in WWD Beauty Inc’s Top 100 Global Beauty Manufacturer rating for 2021, which estimated the group’s beauty sales hit 3.49 billion euros that 12 months, down 1.9 percent versus 2020 and 5.2 percent against 2019. During the last five years, Henkel’s organic top-line beauty growth was minus 0.7 percent. The previous five years it was plus...
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17 Jun

MCM Takes Recent Strategic Direction With Key Appointments

MCM Takes Recent Strategic Direction With Key Appointments
MILAN — German accessories brand MCM is able to unveil a latest chapter of its history. Ahead of its debut as a part of the Milan Fashion Week calendar, MCM Global AG’s president Sabine Brunner discussed the brand new strategic direction the brand has undertaken and been increase recently. The primary focus is repositioning MCM as a digitally driven luxury brand through a latest image and products that revitalize its heritage codes — tracing back to 1976 — in addition to expand right into a full-fledged offering of accessories, ready-to-wear and lifestyle. The goal is to further serve and have interaction each the brand’s existing customer base and what Brunner described because the “Digital Nomads,” the Gen-Z and Millennial consumers MCM has been...
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2 Mar

Ferragamo Posts 2022 Sales Gain, on Track With Strategic

Ferragamo Posts 2022 Sales Gain, on Track With Strategic
Ferragamo Posts 2022 Sales Gain MILAN — Ferragamo is “fully on the right track on all its strategic priorities,” as the corporate posted one other 12 months of growth in revenues. This was achieved “amid a fancy and volatile macroeconomic environment, through which we focused on the standard of sales in our retail network, progressed on the optimization of the wholesale channel, and increased investments within the second half, as planned,” said the corporate’s chief executive officer and general manager Marco Gobbetti during a conference call with analysts on Thursday evening. Last 12 months, the Florence-based company reported a ten.2 percent increase in sales to 1.25 billion euros, compared with 2021. Within the 12 months ended Dec. 31, net profit, including a minority interest,...
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