Featured Posts

To top
Title Image

Strategies Tag

31 Oct

Nadège Winter to Head Creative Influence Strategies at Chanel

by Beautifaire101
Beauty, Featured
PARIS – Chanel Beauty has appointed Nadège Winter to the role of director of ideation and artistic influence strategies. The role is throughout the influence and brand engagement department of Chanel Beauty, based in Paris. Winter spent the last 15 years working as an independent consultant and entrepreneur. A year-and-a-half ago, Chanel redefined its ambition concerning influence and brand engagement. “In an industry undergoing substantial growth and transformation, the goal of creating a dedicated influence and trend engagement team is to introduce and amplify latest dimensions to the longterm vision of fragrance and wonder by imbuing it with much more meaning and a positive, unique ethos,” Blandine Velin, international head of influence and brand engagement at Chanel, said in a press release posted on...
Continue reading
0 Comments
9 Oct

Beauty Strategies Pivot in Department Stores, In accordance with

by Beautifaire101
Beauty, Featured
PARIS — There’s a latest normal for malls in the case of beauty selling. In accordance with the International Association of Department shops, or IADS, the retailers’ cosmetics and sweetness business grew on average 1 percent between 2021 and 2022, to practically reach their pre-pandemic level. Nonetheless, the category’s fundamentals have shifted dramatically. Through the peak of the health crisis, big brands shifted to direct-to-consumer, while in tandem, people’s expectations and tastes modified, shaking up the market. Big beauty names became challenged like never before by upstarts and area of interest brands, which sometimes streaked past them. Consequently, malls adjusted their strategy and invested in area of interest fragrances...
Continue reading
0 Comments