Strategy – Beautifaire

25 Apr

Parfums Christian Dior Unveils Sustainability Strategy: EXCLUSIVE

PARIS — Parfums Christian Dior is unveiling its sustainability strategy, called “Beauty as a Legacy 2030.” That builds on the LVMH Moët Hennessy Louis Vuitton-owned house’s earlier efforts and includes voluntary reporting. “Last yr, it was really about intent, and this yr is about motion,” said Laurent Kleitman, president and chief executive officer of Parfums Christian Dior, calling sustainability a business imperative today. “Sustainability shouldn't be a latest concept at Dior,” he said. The brand’s L’Or de Vie skincare packaging was fully refillable 16 years ago, and Rouge Dior lipstick from the Fifties was, as well. “So there has at all times been something within the Dior DNA that was about protecting the world at large and nature,” said Kleitman. “And this has to...

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22 Mar

Inside Dior’s Heritage-driven Beauty Growth Strategy

by Beautifaire101

Beauty, Featured

Inside Dior’s Heritage-driven Beauty Growth Strategy

For Sarah Curtis Henry, chief business officer of Parfums Christian Dior, making a profession path to guide up to now has been about each depth in breadth. “I began in marketing, and I’ve had a balance of various brands at different stages,” Curtis Henry said. “I’ve worked across almost every category in beauty, I’ve had domestic and global roles, and I’ve gone from the brand side, to operations and, now, business roles. It’s made me more practical, it’s allowed me to bridge functions, markets and cultures and to think in a way more holistic and strategic way.” At Dior, that strategic mind-set includes combining the brand’s wealthy history with the high-tech, high-touch experience today’s luxury consumers expect. “I even have been laser-focused...

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7 Mar

Inside Bluemercury’s Growth Strategy

by Beautifaire101

Beauty, Featured

Macy’s Inc. is betting on the booming beauty industry to assist it return to growth. The department store could also be shrinking its eponymous store offering across the U.S., but it surely’s doubling down on Bluemercury, the luxe beauty retailer it has owned since 2015. On deck: A major variety of store openings in addition to upgrades to existing doors, plus a renewed emphasis on differentiated brands, upscale locations and the service element that has set Bluemercury apart since its inception. The goal: To make Bluemercury a viable competitor within the North American specialty channel sector, currently dominated by Sephora and Ulta Beauty. “We’re going to do 30 latest stores and 30 remodels not less than over the following three years,” said Bluemercury...

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26 Jan

Anne Hathaway Ambassadorship Key A part of Shiseido Strategy

by Beautifaire101

Beauty, Featured

Anne Hathaway Ambassadorship Key A part of Shiseido Strategy

Shiseido is counting on science and celebrity for its next phase. The Japanese skincare brand is introducing a latest hero foundation — the RevitalEssence Skin Glow Foundation SPF 30 — while doubling down on its Benefiance eye cream with a reformulation and tapping Anne Hathaway to function the brand new global ambassador for the Vital Perfection range. That partnership encompasses a brief film starring Hathaway, along with paid and social media. “What all of them have in common is an actual excellence, a timelessness, a legacy, a story,” Hathaway told WWD of the brands she partners with, which also include Bulgari. “They’re iconic on their very own, so why wouldn’t I would like to be an element of that?” In the wonder realm, though, Hathaway...

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