Strategy – Page 2 – Beautifaire

11 Dec

Glossier Lays Off Employees Following Shift in Strategy –

Layoffs have ensued at Glossier because it refocuses its distribution strategy. The brand, a previous direct-to-consumer darling that unveiled a retail partnership with Sephora last week, has laid off 24 employees because it streamlines to satisfy the needs of its omnichannel strategy under freshly minted chief executive officer Kyle Leahy. “Glossier‘s first chapter was almost exclusively focused on a single channel of distribution. Now we’ve grown, the marketplace has evolved, and our consumers are searching for us to satisfy them where they're: in-store, online, at retail partners, and world wide,” Leahy in a press release. “We're reorganizing our company to align our structure, scale and talent with our refined omnichannel strategy. While these decisions are incredibly difficult, I'm confident Glossier is positioned...

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2 Dec

Amouage’s CEO on Authenticity, Distribution Strategy, Next Openings –

by Beautifaire101

Beauty, Featured

Amouage’s CEO on Authenticity, Distribution Strategy, Next Openings –

“It’s type of an open-heart surgery: The brand is filled with history and there’s lots of sensitivities and it's worthwhile to be a superb surgeon with the intention to bring things to the following stage,” said Marco Parsiegla, chief executive officer of Oman-based luxury fragrance house Amouage, which is marking its fortieth anniversary this yr. A veteran of the industry, whose experience includes global vp of Procter & Gamble’s prestige division, Parsiegla has been proving to have good nerves and clear considering in bringing the brand latest life since he joined in 2019, in tandem with the appointment of Renaud Salmon as chief creative officer. The duo opened a latest chapter at the corporate with the goal to make it bloom internationally...

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1 Dec

Macy’s Unveils Elevated Beauty Strategy in Miami Dadeland Store

by Beautifaire101

Beauty, Featured

Macy’s Unveils Elevated Beauty Strategy in Miami Dadeland Store

Macy’s Inc. is getting in on the luxurious beauty boom — specifically within the Miami market. The retailer is debuting its elevated beauty concept in its Dadeland store, which can include revamped shop designs, virtual try-on technologies, three rest rooms and three branded treatment rooms offering a slew of services. Brands including La Mer, Dior and Clarins might be bringing dedicated aestheticians. The department store is inaugurating the space with a ribbon-cutting event on Saturday. Participating brands include legacy names La Mer, Jo Malone, Gucci Beauty, Yves Saint Laurent Beauté, Armani Beauty and Valentino Beauty. Sunday Riley can be debuting a latest shop, and Kylie Cosmetics may also be entering the Dadeland door. “The buyer is resonating with the brands, they love beauty, they love...

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16 Nov

Contained in the ‘Integrative Beauty’ Strategy at Chanel –

by Beautifaire101

Beauty, Featured

Contained in the ‘Integrative Beauty’ Strategy at Chanel –

PARIS — Chanel for the primary time unveiled some inner workings of its fragrance and sweetness research and innovation center, situated within the Paris suburb of Pantin, because the group outlined its “integrative beauty” strategy. That approach manifests itself in every part from product ingredient sourcing to testing, formulation and packaging. It’s an approach and philosophy that, in response to Blandine Velin, international head of influence and brand engagement at Chanel, are “the bedrocks of the home’s creation and the embodiment of Gabrielle Chanel.” She championed “for ladies to turn into who they need to be on the earth and really drive their destiny,” continued Velin. “All the pieces about Chanel integrative beauty is about this. “Chanel integrative beauty, in response to Chanel, is...

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