THE FINNISH LINE: The counsel general of Finland in Latest York, Jarmo Sareva, and his wife, Jaana, welcomed a dozen or so members of the media Thursday night to their Fifth Avenue residence for a primer about Finnish start-ups.
A rustic consisting of many engineers, Finland is attempting to construct more modern consumer brands. “That’s because frankly, we lag behind, particularly are Western neighbor Sweden, which has Ikea, H&M and plenty of others,” he said, adding that the three sustainable skincare firms — Cosmethics, Luonkos and MoiForest are amongst those striving for greater market share.
Representatives for those firms touched upon the advantages of forest bathing, a well-engrained pastime in Finland, and the way post-pandemic, over-scrubbing skin will be detrimental to private...
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