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Stride Tag

26 Nov

Stride Invests in Hair Care Brand Odele – WWD

by Beautifaire101
Beauty, Featured
Stride Invests in Hair Care Brand Odele – WWD
After its partners made an early investment in Drybar, Stride is getting deeper into hair with Minneapolis-based hair care brand Odele. The private equity firm just made a minority investment in Odele — a phonetic riff off of the Norwegian phrase å dele, which suggests “to share.” The brand was launched in 2020 by Lindsay Holden, Britta Chatterjee and Shannon Kearney, who together bring experience in retail, marketing and manufacturing in each big-box stores and smaller firms, from General Mills and hair care company Renpure to Goal.  The road began with nine stock keeping units and a Goal partnership and since then, Odele has expanded to more products, in addition to CVS and Ulta Beauty. Volumizing Shampoo, Volumizing Conditioner and Air Dry...
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1 Jan

Patrick Ta Beauty Takes Minority Investment from Stride –

by Beautifaire101
Beauty, Featured
Patrick Ta Beauty Takes Minority Investment from Stride –
Patrick Ta Beauty has a recent investor. Stride Consumer Partners, whose partners were early investors in Tatcha, Skinfix, First Aid Beauty and Drybar, amongst others, has taken a minority stake within the business founded by skilled artist Patrick Ta. Terms of the deal weren't disclosed, though industry sources estimate Patrick Ta Beauty’s sales are expected to achieve $30 million in 2022. Ta founded the brand in 2019 alongside Rima and Avo Minasyan, and it's exclusively sold at Sephora and via its own website. “I desired to create a brand that allowed women and other people to feel confident inside their very own skin,” Ta said. “Every part is catered to people to amplify their natural beauty. It gives a variety of room...
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