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13 Oct

Black Woman-Owned Brand ‘Hyper Skin’ Strikes Major Distribution Deal

They are saying that Black don’t crack. Due to a latest deal, that’s going to be truer than ever. Hyper Skin, a wildly popular skincare brand, recently announced they’ve struck a cope with Sephora, debuting products in greater than 250+ nationwide. The brand’s founder, Desiree Verdejo shared she’s humbled by the feat. “We're so thrilled to have officially launched in 250 Sephora stores across the country,” Verdejo said in an announcement shared with Essence. “My goal with Hyper Skin has all the time been to fulfill our consumers where they're, so being a component of the Next Big Thing curation at Sephora can be a catalyst for becoming much more accessible to our community.” The brand focuses on inclusive...
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