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7 Nov

Dr. Barbara Sturm Brings Wellness Experience to Mayfair with Xydrobe

Dr. Barbara Sturm Brings Wellness Experience to Mayfair with Xydrobe
LONDON – Dr. Barbara Sturm is seeking to harness the potential of virtual reality to supply an immersive, holistic anti-inflammatory skincare experience, “Pause,” in partnership with Xydrobe. Ranging from Nov. 17, customers will have the ability to book appointments ranging from 159 kilos at Xydrobe’s Mayfair flagship at 11 Carlos Place, which is a stone’s throw from Sturm’s Mount Street location. The experience was first teased last month during Frieze London. Billed as a journey about “rejuvenation, leisure, and a rediscovery of your inner peace,” the 50-minute virtual-meet-physical experience includes meditation and respiration exercises inside a virtually created natural environment, in addition to full-body red light therapy for anti-inflammatory treatment. Following the treatment, which also comes with herbal-infused teas and anti inflammatory delicacies, customers can...
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29 Sep

Dr. Barbara Sturm Said to Be Mulling Deal Options – WWD

Dr. Barbara Sturm Said to Be Mulling Deal Options – WWD
Skincare brand Dr. Barbara Sturm is evaluating its deal options, in accordance with industry sources. The brand, founded by Dr. Barbara Sturm, is working with investment bank RBC to think about its options, sources told WWD. Annual sales are said to be around 70 million euros. A representative for Dr. Sturm and a spokesperson for RBC each didn't reply to requests for comment. Dr. Barbara Sturm Courtesy of Dr. Barbara Sturm In April, it was announced that Oprah Winfrey had invested an undisclosed amount within the skincare brand after being introduced to the products by dressmaker Stella McCartney. Sturm, an aesthetics doctor with training in sports medicine, launched the Dr. Barbara Sturm Molecular Cosmetics collection on Net-a-porter in 2014. Two years later, she launched Darker Skin Tones by...
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23 Sep

Dr. Barbara Sturm Opens Two Recent Spas in Recent

Dr. Barbara Sturm Opens Two Recent Spas in Recent
Uptown or downtown? Dr. Barbara Sturm is betting on each. The brand founder has opened two latest spas in Recent York, one uptown on Madison Avenue and one downtown in SoHo. In keeping with Sturm, it’s a natural evolution of pre-coronavirus pop-up spas and the brand’s ongoing concentrate on education. “Before COVID[-19] we created pop-up spas, which we held sometimes 18 times a yr,” Sturm told WWD in an email. “We began quite a lot of online platforms to speak with our patients and supply them with education. That now translates to our spas and boutiques, educational treatment centers where the Sturm world may be experienced, because after COVID[-19] everybody desires to experience in-person interactions — digital is incredible, however it’s not...
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