Two indie beauty brands are locked in a trademark dispute.
Skincare brand Sachi Skin has filed a lawsuit against Current State parent company Seemark Brands, alleging trademark infringement.
In court documents filed in Latest York May 12, a grievance from Sachi Skin alleges trademark infringement, false designation of origin and federal unfair competition, and dilution by blurring and/or tarnishment, and unfair competition, amongst other allegations. Those are brought against Seemark Brands and its cofounders Emily Parr and Majeed Hemmat.
Parr and Hemmat launched the brand Current State in Goal earlier this yr. It's the sister brand to the prestige skincare brand HoliFrog, which debuted in 2019 with an array of cleansers and has since expanded its offering to incorporate adjoining categories.
“Defendants are selling...
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