The prestige makeup world is a murky place immediately, particularly within the U.S. market.
Industry sources said numbers from the NPD Group in the primary quarter showed significant declines in sales across a few of the biggest makeup brands, including MAC, Urban Decay, and Anastasia Beverly Hills — which is alleged to be down greater than 20 percent. The corporate didn't immediately reply to a request for comment. Other big name brands, including Bobbi Brown, Smashbox, Tarte, Stila and Chanel makeup, were also said to have posted dips within the quarter.
In all, NPD said makeup sales were down 3 percent through April.
Industry sources questioned those numbers, saying that the agency can’t track exclusive or direct-to-consumer brands, and that sales from those...
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