SummerSeason Tag

Now that it’s officially summer, that is an important time for small businesses that focus on apparel, footwear and accessories to drive traffic in-stores in addition to online. And whilst consumers are spending more on travel and experiences through the summer months, it doesn’t mean they’re not open to purchasing apparel. Foremost Street retailers just must try a couple of strategies to get shoppers within the mood to purchase while also taking a consumer-centric approach. One key approach is to take a cue from the large brands. Whether it's Nordstrom, Saks Fifth Avenue or Macy’s, large chain stores have positioned themselves in-store and online for the summer season by curating a seasonal collection that's designed to woo shoppers. Their merchandising strategy is...