Beauty distributor and most recently brand incubator SuperOrdinary has raised $58 million in a Series B fundraising round, bringing the corporate’s valuation to greater than $800 million.
The corporate, which makes a speciality of distribution in China in addition to on Amazon and TikTok, attracted investors including Manzanita, Alliance Consumer Growth and Demira GateUpper90 to the round, while founder and chief executive officer Julian Reis also participated.
In 2021, it received a minority investment from Alliance Consumer Growth and existing investor, the Puig family.
The proceeds from this round will help bolster Amazon account management and brand protection and creator monetization via social commerce, based on Reis. Particularly, it'll proceed to rent more engineers and beef up its livestreaming capabilities because it sees many opportunities...
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