Superzero Tag

Waterless hair care brand Superzero is getting a makeover. The newly reformulated and repackaged brand is introducing eight need-specific shampoo bars, three conditioner bars and a latest online presence at Sephora, where all products might be available for $28 each. The premise the brand was built on, though — making waterless hair care compelling — stays the identical, only amplified. “In all places, sustainable products have a really hard time — you reach a distinct segment, and that's it,” said Conny Witke, who cofounded Superzero with Gurval Caer in 2020, and was formerly chief executive officer of Tweezerman for 18 years. “We wish to raise the role of shampoo and conditioner, to place solids on the map for the prestige...