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25 Feb

Hum Nutrition’s Debloating Complement Is Now at Goal

Hum Nutrition is heading to Goal.  The complement brand will now be available in all Goal doors with 4 of its bestselling products, including Flatter Me, $26, a digestive enzyme that breaks down food and controls bloating; Every day Cleanse, $26, a detoxing formula that promotes clear skin; Private Party, $26, a vaginal probiotic, and Hormone Balance, $26, an herb-based capsule that eases symptoms of premenstrual syndrome. Hum Nutrition will likely be shelved in Goal’s Beauty Natural aisle. While the brand had previously been available in retail, Goal is a serious step, in line with the team as they concentrate on expansion and nationwide accessibility.  “Once we checked out our data, we realized that the Hum [Nutrition] direct-to-consumer consumer and the Goal consumer...
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21 Sep

Olly Launches Men’s Sexual Health Complement – WWD

Olly is betting on sexual wellness and men’s health.  The brand is launching Mighty Mojo, $35, its second men’s health-focused complement that goals to support testosterone production and sex drive. This launch is indicative of two key markets Olly is seeking to expand in: men’s health and sexual health.  Based on the brand, their female-focused sexual health complement Lovin’ Libido, $20, has quickly turn into a top performer, leading the corporate to further explore the category.  “[Lovin’ Libido] has catapulted us into this latest space and excited about sexual wellness as one among our latest core segments that we expect we will win in,” said Emily Zwerner, Olly’s vp of promoting. With this, the brand can also be seeking to expand their reach with...
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18 Jul

Kourtney Kardashian Barker Launches Latest Metabolism-boosting Complement – WWD

Lemme is entering a recent complement category. Kourtney Kardashian Barker’s ingestible wellness brand is launching its first capsule format with Lemme Curb, $40, meant to advertise healthy blood sugar, boost carbohydrate and glucose metabolism and reduce unhealthy cravings. “I desired to launch Lemme Curb to assist everyone get off the sugar roller coaster. Blood sugar spikes may cause fatigue and inflammation but they really increase your cravings too,” Kardashian Barker said. “Our breakthrough formulation uses natural and clinically studied ingredients to support healthy blood sugar levels and regulate glucose metabolism.” Although Lemme launched with an array of gummies and now tinctures, offering several formats is strategic for the brand, because the U.S. vitamin, mineral and complement market overall totals $42.5...
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21 Jun

The reality about berberine, the complement dubbed ‘nature’s Ozempic’

When you’ve been on TikTok recently, it’s likely you’ve heard of berberine – the herbal complement dubbed “nature’s Ozempic”. At present, the ‘berberine’ hashtag has amassed over 73.5 million views on TikTok, influencers are enthusiastically raving about how berberine caused them to drop extra pounds, and Google searches for ‘berberine’ have spiked. While the complement’s popularity isn’t showing any signs of waning, experts are warning that berberine isn’t comparable to Ozempic and is probably going just one other ineffectual weight reduction fad. Here, we break down exactly what berberine is, the risks that include taking it, and whether there’s any merit in those Ozempic comparisons.WHAT IS BERBERINE? Berberine is a bitter-tasting chemical extracted from the roots of plants, resembling goldenseal and barberry. It’s been utilized...
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