Intricate rituals, progressive ingredients, and a sustainable mindset – the West is barely just catching up on traditional Japanese skincare and beauty practices
In the event you typed ‘Japanese Beauty’ right into a search engine a number of years ago, you'd have likely only received back images of Japanese geisha. While these highly trained women are a vital a part of Japanese culture, it’s easy for those within the West – who grew up learning about Japan through movies and media that relied heavily on stereotypes – to assume this traditional beauty regime is the one way the country interacts with beauty and make-up.
Lately, the emergence of J-Pop stars (corresponding to Aiko, or the...
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