SweatyBetty Tag

Wolverine World Wide Inc. has appointed Melissa Mullen global brand president of Sweaty Betty, the premium women’s activewear brand acquired by Wolverine in August 2021. Mullen, a seasoned consumer-focused and omnichannel retail leader, held various senior executive roles with fashion athletic, and footwear brands. Since 2019 she served as vp and general manager of U.K. and Ireland for Jo Malone London, which is owned by the Estée Lauder Cos. She was accountable for all business operations in those two markets, including stores, e-commerce and wholesale. Prior to joining Jo Malone London, Mullen worked at Nike for greater than eight years in quite a lot of e-commerce and merchandising roles in Europe, Asia and North America. These included serving as senior director of...