Swimmer Tag

With its latest initiative, E.l.f. Cosmetics is seeking to further the wonder industry’s commitment to inclusivity. The wonder brand has tapped 19-year-old Paralympic swimmer Anastasia Pagonis to kick off “Show Your(s)e.l.f.,” a video series which is able to highlight individuals countering adversity with resilience and education to enact positive change. “Anastasia actually inspired us to begin this series — we saw her raw honesty and real positivity, and he or she resonated with us as a young woman that rises even when faced with adversity at a really young age,” said Laurie Lam, chief brand officer at E.l.f. Beauty. Pagonis turned to swimming as an outlet after losing her vision at age 14 resulting from autoimmune retinopathy. At 17 years...