Syky Tag

Luxury digital fashion platform Syky could have just hit the scene in January, but is already aiming to redefine it by joining forces with the British Fashion Council for a recent incubator program, Syky Collective. A Tuesday announcement revealing the inaugural cohort of 10 digital fashion designers merely mentioned the BFC as a mentor, in an inventory that included Jonathan Bottomley, Calvin Klein’s chief marketing officer, Red DAO’s Megan Kaspar, Vogue creative editorial director Mark Guiducci, Frosty creative director Sabine Le Marchand and writer and Metaverse expert Matthew Ball. Nevertheless, the BFC’s involvement goes a bit deeper than that. The council will link its own NewGen program for emerging designers to the Syky Collective with a recent course-sharing agreement, Alice Delahunt,...