“Prior to now, S’Young Group was more driven by the twin business of operating self-owned brands and helping foreign brands to raised distribute in China”, says Juliette Duveau, the co-founder of consulting agency The Chinese Pulse. However the group founded in 2018 is not any longer content with its role of distribution partner in China. Last 12 months, S’Young purchased French brands Pier Augé and EviDenS de Beauté.
“We can foresee that S’Young will integrate the international channels and R&D techniques of those two French brands, paving the method to the international marketplace for its other self-owned brands in the longer term”, she adds.
These equity acquisitions of foreign brands also contribute to upgrading the group’s image, from Middle-Low end to more...
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