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24 Feb

How L’Oréal Brands Tap Into Social Media for Outsized

by Beautifaire101
Beauty, Featured
How L’Oréal Brands Tap Into Social Media for Outsized
L’Oréal is flying high on social media. The corporate — which was the largest beauty manufacturer by sales in 2022, per Beauty Inc’s annual rating of the highest 100 beauty manufacturers — is seeing unusual, cross-category growth in earned media value across its skincare, hair care and makeup portfolios, reports CreatorIQ. While these categories at large are all seeing healthy year-over-year EMV growth of 45 percent, 29 percent and 23 percent, respectively, L’Oréal’s top brands by the metric are growing even faster. On top of that, L’Oréal-owned Maybelline Latest York, L’Oréal Paris and La Roche-Posay are harnessing TikTok more effectively than the common beauty company, each garnering greater than 30 percent of their respective EMV from the platform — above the...
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17 Nov

How persons are using perfumes to tap into their

by Beauty Tips
Beauty, Featured
How persons are using perfumes to tap into their
In an age of toxic positivity, we’re increasingly being drawn to bad smells and fragrances that help us access the darker recesses of our psyche Scent has a remarkable knack for stirring our emotions and memories. A faint trace of smoke machine fog can transport you back to the sticky dancefloors of your first night out; a whiff of a stranger’s aftershave on the Tube can have you ever grappling with the sting of an old heartbreak. But what if scent could do greater than just make us reminisce? What if fragrance holds the ability to not only unlock our emotions, but assist us in navigating them?  Up to now, loads of “feel-good fragrances”...
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2 Sep

Tyra Banks Opens ModelLand to Tap the Inner Model

by Beauty Tips
Fashion, Featured
Tyra Banks Opens ModelLand to Tap the Inner Model
It was delayed for 3 years due to the COVID-19 pandemic, but former Victoria’s Secret model and TV personality Tyra Banks has finally opened her grandiose project called ModelLand. The ten,000-square-foot enterprise, which lets everyone discover their inner model, debuted on the Santa Monica Place shopping center on Friday when it opened its doors to the general public. The project is known as for Banks’ book “ModelLand,” a young adult novel published in 2010 that is predicated on her life. “For thus long, I’ve been describing ModelLand as an immersive experience. In our final night of rehearsals, someone told me they felt it was beyond an immersive experience; that it was interactive and that that they had no idea how much the...
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