Saie Taps 37 Beauty Brands for Every Body Campaign

25 Oct

Body Campaign Body Campaign Nearly 40 beauty brands have found a latest cause to rally for. The Every Body Campaign, masterminded by Saie founder and chief executive officer Laney Crowell, is a collective effort of 37 beauty brands to boost money for SisterSong, a national organization that “supports the people impacted probably the most by abortion bans,” Crowell told WWD. Each brand will repackage a bestselling product in a green outer carton to sell on the campaign’s website, which launches Tuesday. A hundred percent of proceeds from each product will likely be donated to SisterSong. In line with the organization’s website, it “[draws] 1000's into the movement” and “[builds] the talents of mid-career activists,” in addition to “mobilizing a big base of ladies...

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31 Aug

FILA Taps Brandon Maxwell to Serve Up Tennis Fashion Collection

by Beauty Tips

Fashion, Featured

What happens when a top ready-to-wear designer teams up with an Italian legacy brand steeped in a deep heritage of tennis and athletic design? You switch quite a lot of heads — on and off the courts. Released in time for this yr’s final Grand Slam, FILA has tapped Brandon Maxwell, founder and inventive director of Brandon Maxwell, the posh women’s RTW label, as a guest designer. FILA by Brandon Maxwell includes a women’s tennis assortment and this marks Maxwell’s first foray into tennis apparel. FILA by Brandon Maxwell “blends FILA’s strong Italian heritage and legacy of athletic design innovation with Brandon’s inherently preppy and American aesthetic.” FILA described FILA by Brandon Maxwell as a set of classic FILA tennis silhouettes mixed with...

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30 Aug

Ulta Beauty Taps Meena Harris for Recent Campaign –

by Beautifaire101

Beauty, Featured

Ulta Beauty has tapped Meena Harris and artists Timothy Goodman and Emmy Star Brown for its latest campaign. Dubbed Beauty&, the campaign goals to “encourage all to reclaim beauty on their very own terms,” per an announcement from the retailer. It encompasses a podcast launch, a limited-edition T-shirt collection and a $200,000 donation to the Jed Foundation, which serves mental health causes for teenagers and young adults. “As an industry leader, we imagine we've got a responsibility to drive progress rooted in positivity, inclusivity, and celebration. Beauty& was born from the insight that the duality of confidence and insecurity in the wonder industry has existed for much too long, and after we focus our energy on the great, beauty can and does...

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25 Aug

Victoria Beckham Taps Birchbox Cofounder as Beauty CEO –

by Beautifaire101

Beauty

Victoria Beckham has made no secret of supercharging her beauty business, and now, she’s shaken up her C-suite to do it. The brand appointed Katia Beauchamp, previously the cofounder and chief executive offcer of Birchbox, to be CEO of Victoria Beckham Beauty. The corporate said its previous CEO, Sarah Creal, left the brand within the spring of this yr. Creal confirmed her departure to WWD, though neither party elaborated further. Nance Hastings also joins Victoria Beckham Beauty as president from Alpyn Beauty, where she held the identical title. Prior to that, she spent greater than 25 years on the Estée Lauder Cos. “Katia and Nance’s expertise, vision and experience are, no doubt, going to be invaluable in helping me grow, shape and proceed on...

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