Goal to Launch First Owned Nail Polish Brand, Defy

12 May

In a step to further distinguish its beauty assortment from competition, Goal will launch its own nail color collection called Defy & Encourage. The Goal-owned brand, its first in nail color, also exemplifies efforts to leverage the synergies in two of Goal’s signature categories — fashion and sweetness. Chief executive officer Brian Cornell has made it an initiative to seek out opportunities to supply high-quality reasonably priced products that may only be found at Goal. Beauty is amongst those with big potential, the chain said. Bearing whimsical pop-culture names resembling Rose Ceremony and Real Housewife, the 38 shades, plus top and base coat, will debut in any respect 1,800 Goal stores and online on Jan. 17, retailing for $7.49 each. “We feel we've a possibility to...

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6 Apr

Goal Launches Nonalcoholic Beverage Assortment With Sèchey

by Beautifaire101

Beauty, Featured

Dry January is now an all-year-round affair. Goal is betting on nonalcoholic beverages by dedicating a part of its adult beverage aisle to the category. The retailer partnered with Sèchey, a Charleston, S.C.-based nonalcoholic retailer that also has its own line of beverages, to curate the assortment, which incorporates Ghia, Bella Hadid’s Kin Euphorics, Surely, Katy Perry’s De Soi, Starla, Free AF, Mingle, Edna’s and Mocktail Club, in addition to Sèchey’s house brand. The assortment can be available at select Goal doors nationwide which have licenses to sell alcohol. “It’s within the adult beverage aisle because we're mimicking adult drinking behavior,” said Sèchey founder Emily Heintz. “This is de facto about curation and bringing one of the best of the category since...

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25 Feb

Hum Nutrition’s Debloating Complement Is Now at Goal

by Beautifaire101

Beauty, Featured

Hum Nutrition is heading to Goal. The complement brand will now be available in all Goal doors with 4 of its bestselling products, including Flatter Me, $26, a digestive enzyme that breaks down food and controls bloating; Every day Cleanse, $26, a detoxing formula that promotes clear skin; Private Party, $26, a vaginal probiotic, and Hormone Balance, $26, an herb-based capsule that eases symptoms of premenstrual syndrome. Hum Nutrition will likely be shelved in Goal’s Beauty Natural aisle. While the brand had previously been available in retail, Goal is a serious step, in line with the team as they concentrate on expansion and nationwide accessibility. “Once we checked out our data, we realized that the Hum [Nutrition] direct-to-consumer consumer and the Goal consumer...

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2 Feb

This Tinx-approved Superfood Beverage Brand Is at Goal Now

by Beautifaire101

Beauty, Featured

Superfood beverage brand Blume is headed to Goal. The brand, founded in 2017, is thought for its powder drinks, including bestsellers Blue Lavender, Salted Caramel, Matcha Coconut and Reishi Hot Cacao, all $13 for eight single-serve pouches. Each formula is infused with superfood ingredients, like antioxidant-rich blue spirulina, potassium-filled moringa and calming reishi. Now, the Canada-based brand is entering 90 Goal doors along the West Coast with the 4 products which are the most well-liked within the U.S. (in keeping with the brand’s direct-to-consumer data) because it doubles down on its presence within the U.S. Goal will test the brands in numerous regions “to see how they perform and in the event that they warrant a national or regional expansion and in...

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