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26 Feb

Shiseido Launches Sidekick Skin Care Brand Targeting Gen-Z Asian

by Beautifaire101
Beauty, Featured
TOKYO — Shiseido said Wednesday it's launching a recent skincare brand called Sidekick, targeting Gen-Z men in Asia. The initial offering of 4 products went on sale Wednesday at Shiseido’s Beauty Square store in Harajuku, Tokyo, and is as a result of hit e-commerce channels in China from July 1. “We have now positioned skin beauty as our core business and are expanding our skincare and other skin beauty brands in pursuit of becoming the world’s leader on this field by 2030. We're also working on the event of men’s cosmetics within the skin beauty category,” Shiseido said in a press release. “With the launch of Sidekick, we are going to give attention to China where the lads’s cosmetics market is...
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16 Jul

How High-end Spas Are Targeting Mental Health – WWD

by Beautifaire101
Beauty, Featured
It’s rare to seek out a trauma healer or psychologist on staff when on vacation. But that’s changing. Detox clinics, retreats and resorts are going beyond wellness treatments and leaning into mental health practices. In accordance with the Global Wellness Institute, wellness tourism is projected to achieve $817 billion in 2022 and soar to $1.3 trillion by 2025 — the fastest growth rate of any wellness market through 2025.  “It’s need meets profit,” said psychotherapist Annie Armstrong Miyao. “It has to do with an increased need for mental health care. Nevertheless it’s an incredible offering for certain individuals who won't have time or space in other environments.” Sensei, which has a location in Rancho Mirage, California, and one at The 4 Seasons property in...
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