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3 May

Taydra Mitchell Jackson, SheaMoisture CMO, on Leading With Purpose

Taydra Mitchell Jackson, SheaMoisture CMO, on Leading With Purpose
Taydra Mitchell Jackson, an alumnae of L’Oréal, P&G and Revlon who's currently Sundial Brands’ chief marketing officer, has all the time been guided by serving the multicultural beauty consumer. “The primary third of my profession was in big beauty, getting great experience but doing intrapreneurial sort of projects serving the multicultural beauty consumer. That’s been the through line,” she said. “I left Revlon and went to work for Dr. Susan Taylor, who was launching a prestige skincare line for ladies of color. That kicked off my 10 to 12 years working with smaller, women-led businesses.” It wasn’t long before Mitchell Jackson moved to Sundial. It was life milestones along with her twin daughters that precipitated that move. “I made a decision I...
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