Teams – Beautifaire

17 Sep

EXCLUSIVE: Glossier Teams Up With WNBA For Latest Lip

Courtesy of Glossier Throughout the 2024 Paris Olympics, the world’s biggest brands bet on athlete partnerships to call beauty to the forefront of sports. Ahead of the curve nevertheless, Glossier staked their claim with USA’s WNBA well before the trend, because the division’s first-ever beauty partner back in 2020. Now, the 2 are teaming up for a campaign in celebration of three latest Glossier Lip Gloss shades—bronze, brown, and pink—marking them as the most recent athlete-approved must-haves on and off the court. “The WNBA and Glossier are leading the conversation across the intersection of beauty and sports,” Glossier’s VP of product development Emily Trillaud tells ESSENCE. “We wish to vary how the world thinks about beauty and champion female empowerment.” With...

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25 May

The Hoodwitch Teams With Smashbox on Crystal Collection

by Beautifaire101

Beauty, Featured

The Hoodwitch Teams With Smashbox on Crystal Collection

A recent collection from Smashbox carries witchy undertones. The cosmetics company’s latest collaborator is Bri Luna, founding father of popular modern mystics site The Hoodwitch. Today, Smashbox and Luna unveiled The Crystalized Collection, a seven-piece line of crystal-infused makeup products, inspired by Luna’s work with rituals, that adds to beauty’s increasing fixation with crystals. “We’re having this resurgence in spirituality with crystals and alternative types of healing, but when you concentrate on it, these are things which have at all times been relevant in the wonder industry,” Luna said. “You’re going back to the true origins of cosmetics being formed from minerals and crystals and using them as a form of decoration. I don’t find it to be trendy or recent.” The Crystalized...

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13 Dec

Dove Teams With Nike, Venus Williams for Latest Self

by Beautifaire101

Beauty, Featured

Dove Teams With Nike, Venus Williams for Latest Self

Dove’s Self Esteem Project is entering its next chapter. As a part of the long-standing body positivity campaign, Dove has teamed with activewear giant Nike and tennis legend Venus Williams to launch the “Body Confident Sport” online coaching program, which goals to assist young athletes construct body confidence and self-esteem. In line with research from Dove and Nike, low body confidence — which is usually exacerbated in a sports environment — is the most important driver of women dropping out of sports. The businesses’ findings report that girls drop out of sports at twice the speed that boys do globally; 48 percent of women have been told they “don’t have the appropriate body” for sports, and 61 percent of women...

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13 Nov

L’Oréal Teams With Cosmo on Green Sciences Extraction Process

by Beautifaire101

Beauty, Featured

L’Oréal Teams With Cosmo on Green Sciences Extraction Process

PARIS — L’Oréal and Cosmo International Fragrances have inked an exclusive partnership for a cutting-edge, scalable green sciences-based extraction process. “You actually capture the precise scent of a fresh flower,” explained Marc Blaison, president of Cosmo. The ambient scent capture uses only air, harnessing the volatile fragrance molecules of flowers, fruits and other naturally derived ingredients. The technology eschews water, heat, cooling and chemical solvents, that are all utilized in traditional scent extraction. “It uses very low energy,” explained Blaison, of the brand new technology, adding the extraction machine might be plugged into any regular electrical socket. Since flowers undergoing this green sciences extraction process retain their integrity, they typically might be utilized in a second extraction process, thus helping to scale back waste. L’Oréal...

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