The most recent round of tech earnings isn’t quite over yet, but with Apple’s numbers added to the heap last week, probably the most influential platforms for fashion, beauty and e-commerce have all weighed in — and by and huge, Big Tech appears to be back. Kind of.
Apple’s fiscal fourth-quarter revenue of $89.5 billion beat expectations, as did other top-line figures from fellow giants Google, Meta and Amazon. But this time, it took more to impress investors, who cared less about raw numbers than the businesses’ plans, particularly in an era of artificial intelligence that’s driving radical changes in areas like shopping and fashion.
Even an apparent rebound in internet marketing seemed somewhat anticlimactic, as a recent measure of...
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