With the aim of optimizing product development, sourcing and merchandising capabilities, Woolworths Group’s South African division inked a take care of First Insight for the corporate’s Next-Gen Retail Tech Platform. The South African retailer’s goals in using the answer are to bolster margins and drive customer engagement.
In an announcement Monday, Woolworths South Africa said it's going to use First Insight’s platform “to assemble zero-party, Voice of Customer data and operationalize product testing for faster and higher merchandising decisions of their womenswear division,” adding that the partnership “will empower Woolworths with actionable insights to guide their product investment, pricing, and marketing decisions.”
Greg Petro, chief executive officer of First Insight, said his company’s “proven data gives retailers and types the insight and...
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