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19 Apr

Made to fade? Two years later my Ephemeral tattoo

by Beauty Tips
Beauty, Featured
Made to fade? Two years later my Ephemeral tattoo
Ephemeral promised tattoos disappeared – but a number of years on, many purchasers are discovering that nothing is as impermanent as we predict Six months after I got my Ephemeral, a latest brand of tattoo that was designed to vanish in nine to fifteen months, it began fading. After which, the fading just type of stopped. It’s been 25 months since I showed up on the brick-and-mortar shop in Williamsburg and got a Joan Miró monster on my left bicep, and a yr past its expiration date I’m still taking a look at a splotchy, faint outline. Some lines are nearly gone, while others remain darker and more defined, and I’m left with...
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18 Apr

Temporary Tattoo Brand Inked By Dani Rebrands, Launched Latest

by Beautifaire101
Beauty, Featured
Temporary Tattoo Brand Inked By Dani Rebrands, Launched Latest
Dani Egna wants everyone to wear their heart on their sleeve. Literally. Nearly eight years after launching her temporary tattoo brand, Inked By Dani, the founder and chief executive officer is looking to succeed in latest heights — and a wider audience — through a rebrand inclusive of latest tattoo designs and an updated, neutral-toned color scheme, logo and campaign imagery. “[This rebrand] been a protracted time coming,” said Egna, who drafted Inked By Dani’s first designs from her University of Southern California dorm room while earning her Bachelor of Positive Arts in 2015. “Our customer has grown up with us; we wanted something that feels a bit more elevated, and has more of a gender-neutral feel to it.” Inked...
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9 Jan

L’Oréal Takes Stake in Korean Temporary Tattoo-Maker – WWD

by Beautifaire101
Beauty, Featured
L’Oréal Takes Stake in Korean Temporary Tattoo-Maker – WWD
PARIS – L’Oréal has taken a minority stake in temporary tattoo-maker Prinker Korea Inc. The world’s largest beauty company said in a press release Monday that the investment into the South Korea-based company was made through the company enterprise fund BOLD Business Opportunities for L’Oréal Development. Financial terms of the deal weren't disclosed. Prinker Korea, which launched in 2015, invented and manufacturers the world’s first digital temporary tattoo device “with a goal to encourage consumers and offer recent tools for self-expression,” in response to L’Oréal. Prinker’s temporary tattoo device is compact and lightweight, enabling the creation of durable yet easy-to-wash-off tattoos in color or black-and-white, at home or in store. On the Prinker app, it’s possible to decide on a tattoo from amongst greater than...
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