Tequila Tag

Jon Basil Tequila, a Chicago based, Black millennial-owned tequila company, is shaking up the spirits industry. The worldwide tequila market itself reached a worth of $13 billion in 2021, making it the US’s most-purchased spirit by value. So with a lot money to be made, it’s no surprise that Black people have launched their very own spirits and wine brands in record numbers. Founded in 2018 by Uduimoh Umolu, a toddler of immigrant parents from Ghana, he developed a passion for spirits early on and recognized immediately that there's a lack of Black representation within the spirits industry. Following an inspirational visit to Jalisco, Mexico, he decided to collaborate together with his business partner, Belall Taher, to create a high-end premium tequila...