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30 May

The Rise of the Newsletters

The Rise of the Newsletters
Digital disruption has felled many legacy media brands — independent local newspapers are on the endangered list and a flurry of print magazines, once fat with ads, have gone digital or shuttered entirely. However the proliferation of social media and streaming services means there's more content than ever. It’s the gatekeepers who've modified, morphing from beetle-browed newspaper editors to journalist influencers who, in lots of cases, have fled or been pushed from legacy publications. And the recent bloodbath at digital native brands including BuzzFeed and Vice has not quelled a growing crop of latest media newsletter startups. With modest overhead — skeleton staffs, few brick-and-mortar offices and a paucity of medical health insurance plans — and seed money from enterprise...
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